H&M has recently got involved in a racist backlash from netizens after posting a photo of a young black model wearing a green hoodie with a print “Coolest Monkey in the Jungle”.
After the content of their website set the online world abuzz, celebrities from sports and Hollywood reacted and vented out on their own social media accounts saying that the kid deserved to be treated better.
A lot of these personalities reposted the photo but edited out the original print and replaced it with phrases such as “Black is Beautiful”, “King of the World”, and “Coolest King in the World”.
— The Weeknd (@theweeknd) January 8, 2018
@hm u got us all wrong! And we ain’t going for it! Straight up! Enough about y’all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that’s what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🤴🏾👸🏾👨🏾⚖️👩🏾⚖️
Many of those who reacted are among the black community who tried to defend their race by denouncing the brand’s ad. Some of them are Lebron James, PDiddy, and The Weeknd, who wrote in his caption that he will not be working with H&M anymore.
On the contrary, the kid’s mother defended the brand and asked the public to “get over it”.
“Am the mum and this is one of the hundreds of outfits my son has modelled… stop crying wolf all the time, unnecessary issue here.. get over it”, she said in a Facebook comment.
The mother of the black boy from the H&M picture has spoken and she doesn’t see the big deal about the sweater. Do you agree with her? If not, does that make her a bad parent? Leave your thoughts.. #SLDH #StarlifeDancehall #DoBetter #Culture #Youshouldknowbetter #History pic.twitter.com/tNq8Io2bLA
— STARLIFE ATLANTA (@StarLifeAtlanta) January 10, 2018
“How can you fight racism if you make racist remarks? You cannot try to defend my son and use the same words to describe me.”
But the netizens aren’t having it. They are assuming that the mother is doing it “for the money”.
An H&M store is recently being trashed by some activists in Menlyn Park store in South Africa, right after the ad went viral.
EFF supporters at H&M WATCH the trashing… pic.twitter.com/Kw0xUaG4Cb
— Yusuf Abramjee (@Abramjee) January 13, 2018
This is what happens when you cave to the mob. Stop apologising. https://t.co/LItt7KKwpK
— Paul Joseph Watson (@PrisonPlanet) January 13, 2018
The company has since apologized and have already taken the image down.