Mother of Kid From the H&M Hoodie Controversy Defends Brand

H&M has recently got involved in a racist backlash from netizens after posting a photo of a young black model wearing a green hoodie with a print “Coolest Monkey in the Jungle”.

After the content of their website set the online world abuzz, celebrities from sports and Hollywood reacted and vented out on their own social media accounts saying that the kid deserved to be treated better.

A lot of these personalities reposted the photo but edited out the original print and replaced it with phrases such as “Black is Beautiful”, “King of the World”, and “Coolest King in the World”.

Many of those who reacted are among the black community who tried to defend their race by denouncing the brand’s ad. Some of them are Lebron James, PDiddy, and The Weeknd, who wrote in his caption that he will not be working with H&M anymore.

On the contrary, the kid’s mother defended the brand and asked the public to “get over it”.

“Am the mum and this is one of the hundreds of outfits my son has modelled… stop crying wolf all the time, unnecessary issue here.. get over it”, she said in a Facebook comment.

She added:

“How can you fight racism if you make racist remarks? You cannot try to defend my son and use the same words to describe me.”

But the netizens aren’t having it. They are assuming that the mother is doing it “for the money”.

An H&M store is recently being trashed by some activists in Menlyn Park store in South Africa, right after the ad went viral.

The company has since apologized and have already taken the image down.


A post shared by H&M (@hm) on Jan 9, 2018 at 2:50am PST

A post shared by H&M (@hm) on Jan 9, 2018 at 2:50am PST

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