For every question that is searched in Google, there are tons of web pages with relevant information. You probably have wondered how Google determines which search result to display at the top. Well, the answer is SEO, which even starts before the search journey begins.
Organic search rankings play a significant role in the online business world. SEO specialists know these tactics very well, while Google keeps it hidden about what is actually happening into their search ranking process, which they update time to time.
Whenever a new update is there, SEO enthusiasts are ready for the assumptions of how to improve their SEO strategies to satisfy the Google bots.
However, in spite of what Google thinks or does if you want to improve your rankings, then these crucial yet straightforward strategies are something you can’t afford to ignore:
Do Not Stick To a Single Content Creating Strategy!
If you think that by only having a lot of word count, your content will rank higher, you are probably wrong. For instance, some pages may have lots of words, but still has no relevance, that kind of content is not quality content.
Keeping this in mind, Google is not necessarily rank based on only word count. Short contents are of the same significance as of long contents. However, by any means, it does not encourage that you have to only focus on short-form contents. No!
The important thing is to provide the best ideal information based on specific queries. Either you wrap it up in 600 words or 6000. It is up to your best judgment being a site owner. High-quality content and link building is something that matters to rank your website, according to stats.
On the other side, long contents may have more links and shares than short content; thus, it is considered ideal for backlink acquisition.
Although, from the above techniques, it is apparent that there is no one strategy in the ultimate SEO guide, that fits for all. It depends upon various factors and requirements. Whether it is long or short content, it should contain relevant information and links that make it high-quality.
Put Keywords: Always!
For an entire SEO campaign, you should always begin with keyword research. These researches will help you determine the topics that your targeted market is genuinely searching for.
It can also help you focus on words that are not very competitive; for instance, matching domains with the user intent can be a great SEO practice in order to rank higher.
On-Page and Technical Optimization
It is done to make sure that Google understands your content better. It means including keywords in strategic locations on your web page, that makes sense to both readers and Google. The critical places where you should use your keywords are Title tag, URL, Alt tags and captions, and inside your content.
While using a keyword is important, Google now evaluates the topic of your content by looking at the complete context of your page.
It means you do not have to use the exact keyword multiple times, focus on implementing a variety of related words instead. It should cover relevant sub-topics; also make sure that your content is long enough to cover your topic.
On the other side, Technical SEO is to take care of everything behind the scenes to set optimal rankings. The fundamental key of this technique is to assure that your site structure permits Google to drag every section of content on your site easily.
Another crucial element of technical optimization is Site speed. We know that it may take a considerate amount of time first to start loading. This is the reason it becomes so important to check out site speed regularly.
HTML and XML sitemap is yet again one of the crucial technical SEO strategies. It also involves whether or not your site is optimized for mobile phone users.
Promotional Strategies on Social Media
Many website owners think that Google considers social media share as links. However, Google stated that adding links to Facebook and Twitter are not considered as part of the search ranking attempt.
With that in mind, social media is still a vital tool for promoting your content effectively. Doing this, it will reach to more people. Having more people to look at your content, the possibilities of collecting links increases.
Thus, social media platforms are powerful when it comes to promotion and to increase your rankings. So, if you want your content to grab the attention, you need to have well-defined strategies, and social media is one of them.
Incorporating every strategy into your SEO tactics is crucial in order to rank higher. However, it is also essential at the same time to keep in mind that a remarkable online presence goes beyond rankings. Just make sure to create content that both Google and readers appreciate, this will help you set a path to grow traffic and conversions!